Push Notifications have always been the biggest weapon in any app marketer’s arsenal. Be it any app, If it is done right, push notifications can bring any kind of user and can helps businesses to send information to their customers based on the preferences they have expressed earlier. Personalization is something that, if mastered, it can convert any user into a loyal customer.The various marketing tools send notification based on consumer behavior & other activities.What if, there can be a tool to send notifications whenever the user enters or leaves a location?
The answer is Geo Fencing, a technology which allows you to interact with your users using notifications triggered by their behavior within a designated geographical area;this concept is gaining popularity of late.Geo-fencing allows you to establish a virtual fence around a predefined geographical area, whenever your user enters or exits the area push message will be sent to the user.For Example, BookmyShow uses Geofencing, whenever their app user is near by to the cinema hall, they sent notifications with time reminders.
How Geo-fencing can be used for business?
If you want to start a campaign to promote your products or services , Geo-fencing can be incredible tool to target audience during specific time and location.The most common ways to use geo fencing is to send special offers to customers when they are near by to a business location. Let’s say, if you are running a gym and announcing a new program for members , you can send alerts to your members whenever they are passing by the gym and invite them to try it out. Or if you have a coffee shop , you can send out alerts on discounted offers and whenever the customer is passing by & they will be getting alerts on offers.
Geo-Fencing with Mobile Apps
To enhance the user experience for mobile app users, apps are embracing Geo-fencing. Apps uses Geo-Fencing to entice customers with deals & reminders. Geo-fence targeting allows apps to market to customers in contextual, personal and relevant ways through their mobile devices. With geofence capabilities your app can deliver a more frictionless user experience that improves your key metrics like customer satisfaction, retention and engagement. Here are some ways of incorporate geo-fencing functionality on different types of applications to improve user experience:
To Do List Reminder Apps:
Checkmate and Apple’s Reminder App use geofencing reminders.These apps can match up errands that users are running with venues near & remind them buy certain products based on nearby venues.
Square is a mobile payment app that uses geofencing to easily detect nearby businesses that accept payments through the app and reminds user to pay with square at these stores.
CardStar, enables shoppers to store all of their loyalty cards and key tags on their mobile devices. It delivers a dynamic location based user experience that improves the app’s usability by decreasing time spent manually searching for the cards. And other coupon apps use geofencing to notify users when there are relevant deals and coupons based on the stores they are near.
Uber & Ola use Geo-fencing to help loved ones to communicate where they are by just clicking “Share Button”. Geo-fencing in these apps allows users to receive notifications when ever their loved ones leave a location and where they are heading to.
In conclusion, integrating geo-Fencing can dynamically change the user experience and can open new revenue streams. It can also help in boosting up your advertising capabilities with user experience.